For the first time, Maria Sharapova joins the Tag Heuer brand and creates her own line of sunglasses in a bid to the mark by the female sector, somewhat neglected historically by the Swiss brand. But when two thirds of the purchase of sunglasses are borne by them is clearly a sector to attack. And Sharapova is a good image, especially considering who she was before Tiger Woods.
The Swiss brand of chips changed before the outbreak of the scandal of golf enthusiasts, but of course could not have been more timely, have the beautiful Sharapova is best to drive the sales of any product.
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